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The fact you’re reading this means it’s likely as a Sellerdeck software user you’re considering migrating your Sellerdeck store to another e-commerce platform; You may be worried that you’d loose your placement in search engine rankings, and you’ve no doubt heard the scary stories about how Sellerdeck migration can be bad for your business as you’d loose all your historic acatalog shop links; Well the truth is this is mostly incorrect, and such concerns can be addressed and reassurances given; So with this in mind, the best way to prove you’re already making the right decision for your business to consider migrating away from Sellerdeck is start at the beginning, and remind you of how things once were for Sellerdeck before major players like Shopify, Magento and WooCommerce took away Sellerdeck’s e-commerce crown.

Since 1999, Sellerdeck (initially known as Actinic), had been at the forefront of e-commerce web solutions by providing small to medium sized businesses the means to sell their products online using Sellerdecks software-based platform; In fact, even high-profile retailers like Argos apparently used Sellerdeck once upon an e-commerce time.

The benefits of Sellerdeck in the company’s heyday was that there was limited competition, and that the ease of use and functionality offered by Sellerdeck could not be matched; This was also further enhanced by Sellerdecks then first class technical support giving users immediate and efficient technical support to problems within a matter of hours of reporting them.

The release of Actinic 8 was a game changer for Sellerdeck, as customers and Web Developers could now design and build bespoke layouts with ease, and compete with up-and-coming platforms and plugins such as Woo Commerce and PrestaShop.

By the release of Sellerdeck 2014 the software provided another great feature to the Sellerdeck software’s ever-expanding functionality in the form of mobile responsive themes; This allowed customers instant access to mobile responsive Sellerdeck themes allowing retailers the option to sell their products with ease on mobile phones by using a mobile responsive Sellerdeck layout.

Great so far right? sadly, after Sellerdeck 2014, added functionality for the Sellerdeck software began to halt with limited features added in Sellerdeck 2016 and Sellerdeck 2018.

Since the release of Sellerdeck 2014 there has been no major change for Sellerdeck, as the company themselves shifted focus by trying to push Sellerdeck Cloud as an alternative option; Sadly Sellerdeck Cloud has not been as successful as Sellerdeck had hoped, as Sellerdeck Cloud is basically Magento, a very powerful e-commerce platform which can be very extensive to run with average monthly hosting bills between £150 – £250; and that excludes the hefty web design quotes Sellerdeck proposed too customers ranging from £6K to 20K

Another issue with Sellerdeck over recent year’s is that many high-profile web hosting companies have stopped supporting Sellerdeck; The main reason for the lack of Sellerdeck hosting support is that a lot Sellerdecks online files use Perl which was mostly written way back in 1999, and to make the files run, a customer’s hosting needed read and write permissions on their cgi-bin folder to have full access. Sadly many hosting companies would now not allow cgi-bin folders to have full read and write permissions, as it could be a security issue for other Websites hosting on a shared hosting platform.

Sellerdeck to their credit did resolve the hosting issue by providing their own Sellerdeck hosting, but when customers have limited hosting choice, Sellerdeck Hosting became a premium solution with many customers gradually experiencing high hosting bills for alleged overuse of bandwidth and add-on services that may not be suited for all customers; At the point of writing this article I alone have held over 20 Sellerdeck customers move away from their hosting due to costing issues they experienced.

Sellerdeck in January 2020 have since launched their Sellerdeck Swift theme, a new glossy all swings and bells theme that aims to show customers new and exciting ways to present their online store to their customers using the latest technology in the form of Bootstrap; It’s true Bootstrap is the preferred and most used framework for mobile responsive design, but the question should be why didn’t Sellerdeck use Bootstrap when they released Sellerdeck 2014? The answer sadly is they appear to be one step behind and are a software company trying to play catch-up in the ever evolving world of Web Design.

So why migrate your Sellerdeck store? Sellerdeck for many Web Developers has become the “dinosaur of e-commerce“, as the platform has become outdated and unable to keep up with the vast features many other platforms like WordPress and Shopify can provide.

If you’re wanting to know more? and see the future beyond Sellerdeck? Get in touch for more information.

Post Author: Chilly Lemon